
Lovebird content creators
16-30 years old
These young couples are all about capturing their love story. They crave unique experiences that
bring them closer and provide stunning visuals to share with the online world.
Romantic and sharable experiences, beautiful backdrops for photos and videos, and content that
makes them stand out as a couple on social media.

Memory-making crews
18-35 years old
This group of friends thrives on shared experiences. They’re always up for the next adventure
and love creating lasting memories together. Social media plays a significant role in their lives, allowing
them to document their fun and connect online.
Interactive and engaging activities, opportunities to bond and have fun, and content they can share
and reminisce on social media.

Social savy explorers
15-40 years old
These adventurous tourists crave unique experiences beyond typical tourist traps. They’re trying to
discover the city’s hidden gems and local vibes. They’re active on social media, looking for brag-worthy content
to share with their followers.
Authentic experiences, unique photo opportunities, content that stands out on their social media feeds.

Value-conscious explorers
22-32 years old
These adventurous young adults priorities experiences over expensive souvenirs. They’re intelligent
travelers who seek unique adventures that deliver exceptional value. Social media savvy, they follow trends and influencers but priorities quality over cost alone.
Experiences that offer exceptional value for the price, unique photos and shareable moments, a
sense of discovery and being in the now.