Target group

Our content speaks directly to these carefully defined audiences, whose needs and preferences guide all our communication strategies.

Age & gender

Our primary audience consists of 18-25 year olds (75%), with an even mix of male and female consumers. Our secondary audience (25%) includes adults aged 25-35, also balanced across genders. This demographic breakdown guides our content style, visual approach, and channel strategy to effectively connect with both audience segments while maintaining a cohesive brand voice.

Our target groups

Lovebird content creators

16-30 years old

These young couples are all about capturing their love story. They crave unique experiences that bring them closer and provide stunning visuals to share with the online world. Romantic and sharable experiences, beautiful backdrops for photos and videos, and content that makes them stand out as a couple on social media.

Memory-making crews

18-35 years old

This group of friends thrives on shared experiences. They’re always up for the next adventure and love creating lasting memories together. Social media plays a significant role in their lives, allowing them to document their fun and connect online. Interactive and engaging activities, opportunities to bond and have fun, and content they can share and reminisce on social media.

Social savy explorers

15-40 years old

These adventurous tourists crave unique experiences beyond typical tourist traps. They’re trying to discover the city’s hidden gems and local vibes. They’re active on social media, looking for brag-worthy content to share with their followers. Authentic experiences, unique photo opportunities, content that stands out on their social media feeds.

Value-conscious explorers

22-32 years old

These adventurous young adults priorities experiences over expensive souvenirs. They’re intelligent travelers who seek unique adventures that deliver exceptional value. Social media savvy, they follow trends and influencers but priorities quality over cost alone. Experiences that offer exceptional value for the price, unique photos and shareable moments, a sense of discovery and being in the now.