We are busy. There is a lot of negativity in the world. We cope with a lot of stress, and sometimes we just want to escape. We increasingly turn to online platforms for this escape, spending an average of 2 hours daily in digital spaces. On social media, we’re naturally drawn to entertainment, positivity, and fun—the very elements that provide a brief respite from our demanding realities.
But what if you could escape your life for just a few hours and have fun with your loved ones in a city you admire? An in-person visit to @upside down is exactly that opportunity! And our content strategy mirrors this experience perfectly.
We provide a fun little escape from reality—it’s entertaining and will surprise you at every turn. The experience delivers the same sparkle and energy, bringing you (almost) the same feel-good hormones and chemicals that you’d get from a real-world adventure, all through your screen.
Our content is designed to make you enthusiastic about interaction and curious about booking an actual visit. The inspiration we provide tackles your FOMO (fear of missing out) head-on, positioning this experience firmly on your bucket list for the city.
We’re building a community of people who appreciate these funny escapes from reality. We share tips and tricks to maximize your visit, provide inspiration for an upside-down perspective on the world, listen attentively to our community’s suggestions to make everything even more delightfully inverted, and continuously engage with our audience in meaningful ways.
The power of true fun: our content gives you a taste of that great feeling—a fun little escape from reality that you won’t want to miss in your favorite city. What you experience through our digital presence is just the beginning of the adventure that awaits in person.
